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Human Intelligence
OUR BELIEFS
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Dynamic Brands.​
Brands and marketers are drowning in a vast ecosystem of ever-changing technology, micro-fragmented media, nano-targeting, multi-data points, and partner networks.
A brand needs to be dynamic: flexible and adaptive, yet built on a stable, rock-solid strategic foundation.
We build Dynamic Brands from the inside out. Grounded in a single, powerful, differentiating idea to bring clarity, cohesion, and confidence for your marketing team, employees, customers, and partners. We ensure that all creative output is strategic and applies to every audience and touchpoint: upstream, downstream, and every stream in between.
It all starts at the brand level. As a business strategy. Not just a marketing strategy.
It’s business and personal.
The owners of H.I. are the creators of the work and your primary point of contact. We are your marketing studio working side by side with you, day to day.
We – Abby, Tod, and Steve – are listeners, learners, and leaders, who simplify business complexities and bring clarity to the paradoxes of human behavior. With a proven streamlined process, decades of success, and an extensive list of clients of every size, we get it right the first time.
​Not included. Ever.
Here, you won’t get the bureaucracy that can come with big agencies. The inexperience that can come with small agencies. The lack of strategic creativity that can come with digital agencies.
Most importantly, you won’t get into the self-defeating debate about whether the role of marketing is to build your brand or drive sales. We say, “Pick two."
A human point of view.
No matter how much data, automation, and artificial intelligence comes into play, communication is, always was, and always will be about human-to-human connections. Connections that solve business problems with strategic discipline, uninhibited creativity, and humanity.
Hey, why do you think we called ourselves Human Intelligence?
OUR BRAND EXPERIENCE
H.I.’s leadership team has a lot – and we mean a lot – of experience working with major brands, and those who want to become one, in virtually every category.
WHAT OUR CLIENTS SAY
"Their creativity and executions have been spot-on and have helped us achieve tremendous success."
"They kept us focused and true to our brand value and goal of transforming our brand from 'important' to 'essential.' The internal and external feedback has been awesome."
"They translated their strategic insight into a campaign that blew conventional wisdom out of the water."
"...a mindset to do whatever it takes to make a client successful."
"You make me feel confident and taken care of, so I don't have to worry."
"These guys were excellent at leading our teams to a higher level of brand thinking."
"An agile and flexible partner whose work captured the simplicity, warmth, and clarity we desired and needed to differentiate."
"They really listened to what we needed, executed flawlessly, and helped us get acquired faster than we ever expected."
"Helped us turn a global collection of separate companies into a unified – and unique – brand."
AWARDS MATTER
Collectively, we’ve won virtually every major award for creativity and effectiveness. We are recognized for solving complex business problems with smart strategies and surprising creativity.
OUR TEAM
Tod Seisser | Creative
A meticulous designer and instinctual strategic thinker, Tod has held leadership roles at agencies large and small. He prefers small, which is one of the reasons he co-founded H.I., as it lets him do what he likes best: create. Previously, Tod was Co-Founder and Chief Creative Officer of "Inc. 500" agency Grok; Chief Creative Officer of Saatchi & Saatchi; Co-Chief Creative Officer of J. Walter Thompson; and Managing Partner, Creative at Ammirati & Puris. From B2B to B2C, health & wellness to beer & wine, tech to travel, as well as packaged goods, luxury goods, financial and retail, Tod has worked in virtually every category, winning virtually every industry award along the way.
Steve Landsberg | Creative
Steve is a writer who believes great ideas are simple, surprising, and always combine a human and a business insight. Prior to H.I., he was Co-Founder and Chief Creative Officer of Grok, an Inc. 500 “Fastest Growing Company.” Other leadership roles include Co-Chief Creative Officer of DDB, NY; Creative Head of Ogilvy Toronto; ECD at Saatchi & Saatchi; and Worldwide CD at McCann Erickson. Steve has led creative initiatives for many of the world’s leading B2C and B2B brands with a unique blend of pragmatism and idealism. As a result, his work has won every major industry award for creativity and effectiveness.
Abby Hirschhorn | Strategy
Abby is a veteran strategist who sees strategy only as a means to an end. The end being breakthrough, memorable, and inspiring marketing. Prior to H.I., she was Chief Marketing Officer of DDB Worldwide and Co-Founder of Brandwater, helping to launch and lead initiatives for clients including Aetna, Crunchyroll, Ford, Four Seasons, Hello Sunshine, Merck, (RED), RueLaLa, Philips, and Unilever. Although “rescue” is not tattooed across her forehead, she has helped ink a new, exciting future for brands both large and small, through reinvention and transformation. Abby is known for her razor-sharp ability to diagnose what a brand needs and help the team achieve it.
Eric Pakurar | Communications Planning
Eric has worked as a strategist on the agency-side in nearly every marketing discipline — brand, digital, experiential, direct response, advertising, media and shopper — but he’s at his best when making them all come together into a cohesive whole. He was head of strategy for Naked, a marketing consultancy, and the CSO for Geometry Global, the world’s largest activation agency. Eric has led comms strategy for Brand USA, Zulily, Snapchat, and other world-class brands.
Frank Cannata | Digital Operations
As H.I.’s Digital Solutions Architect, Frank brings extensive capabilities: website creation, CX strategy, display advertising, e-commerce, social media, search marketing, and email marketing. From creation to production to optimization, with seamless project management throughout, he delivers best-in-class expertise to clients on local, national, and global levels for leading consumer and B2B brands in the retail, technology, food & beverage, medical, and insurance categories. Brands that Frank has worked with include Target, Airbnb, Google, Samsung, Uber, MetLife, and AT&T.
